Bye Blue Light Forms Strategic Partnership with New Frontier Esports & Entertainment, Advancing Eye Health in the Gaming Community

Bye Blue Light Forms Strategic Partnership with New Frontier Esports & Entertainment, Advancing Eye Health in the Gaming Community

Winnipeg, Manitoba - July 7th, 2023 - Bye Blue Light, a leading provider of blue light blocking technology, is excited to announce its strategic partnership with New Frontier Esports & Entertainment, a pioneering Canadian Esports organization. This collaboration signifies the shared commitment of both organizations to prioritize eye health and promote safety and health awareness within the esports and gaming community. Bye Blue Light is thrilled to join forces with New Frontier Esports & Entertainment to enhance player well-being and advocate for a healthier gaming environment.

New Frontier Esports & Entertainment: Shaping the Future of Digital Entertainment

New Frontier Esports & Entertainment is at the forefront of the esports industry in Canada, serving as the country's first independent Gaming, Entertainment, Media, and Esports agency. They offer a range of services that revolve around their core pillars:

  • Consulting Services: New Frontier provides educational webinars, workshops, and introductory courses, offering valuable insights into the world of esports and digital entertainment.
  • Brand Strategy: Their experienced teams assist brands in navigating the esports landscape, developing effective strategies to establish themselves as leading entities in the esports and gaming industry.
  • Event Services: New Frontier takes a comprehensive approach, providing support from the initial ideation stage to planning, execution, and post-event wrap-up, ensuring successful and memorable esports events.
  • Talent Acquisition: They scout the internet to discover the most talented entertainers, content creators, players, and teams, aiming to elevate the entertainment experience for their clients and audiences.
Promoting Eye Health and Safety in Gaming

By partnering with New Frontier Esports & Entertainment, Bye Blue Light reinforces its dedication to promoting eye health and safety within the gaming community. New Frontier shares the same vision, recognizing the importance of bringing awareness to the well-being of esports and gaming enthusiasts. Both organizations understand that the gaming landscape is evolving, with audiences demanding content and experiencing entertainment in new and innovative ways.

Jehan Moorthy, President & CEO of New Frontier Esports & Entertainment, emphasizes the significance of gaming culture and the unique audience that engages with digital entertainment. "We are inspired by the changing dynamics within the entertainment industry and the demand for content on various platforms. Gaming and esports have become a vital part of this new frontier of entertainment," Moorthy stated.

Quote from Daniel Define, Co-Founder of Bye Blue Light:

"Our partnership with New Frontier Esports & Entertainment marks an exciting chapter in our mission to prioritize eye health and safety in the gaming community," said Daniel Define, Co-Founder of Bye Blue Light. "We are thrilled to join forces with an organization that shares our commitment to enhancing the gaming experience while promoting the well-being of players. Together, we will advocate for eye health awareness and create a safer gaming environment for esports enthusiasts."

Bye Blue Light and New Frontier Esports & Entertainment are dedicated to revolutionizing the gaming and esports industry, shaping a future where eye health and well-being are paramount. Through collaborative efforts, they aim to drive positive change and foster a gaming culture that prioritizes the safety and health of players and fans.

For media inquiries or more information about Bye Blue Light, please contact:

esports@byebluelight.com
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